ADMU Sanggu


A brand identity refresh for the sole autonomous student government of the Ateneo de Manila University Loyola Schools seeking to unify the units acting under its governance.


Four years since its last rebrand, the Sanggunian—the sole autonomous student government of the undergraduate students of the Ateneo de Manila University Loyola Schools—finds itself in need of another one owing to the dynamic signs of the times and student activism that continues to push for change.

With 22 and counting units under its government structure, the institution seeks to unify its initiatives into one recognizable voice that its constituents will feel like they can trust.


September 2019 to Present


Branding Technical Working Group Head from September 2019 to October 2020

The need for change.

"As our Sanggunian continues to grow, we have seen how the necessity to establish different units for different advocacies emerged. In 2018, the first three commissions—Gender Equality, Anti-sexual Misconduct and Violence, and Mental Health—under the Department of Student Rights (DSR) of the Office of the President were formed. Just recently in this same administration, the Commission on Persons with Special Needs Inclusion (CPSNI) was also added in the department. In the Office of the Vice President, Divisions like Campus Sustainability, Transparency, Strategy and Development were also added. In brief, Sanggu’s structure adapts to the needs of the community it serves. "

— From the brand book Introduction

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